Core 10



Amazon Fashion’s active & lounge focused brand Core10’s brand refresh was comprised of different moving parts I participated on. Apart from the graphic execution of the Amazon site, I attended and collaborated with art directror Karen Hibbert and creative director Marcellus Neel in developing a captivating graphic language for each execution on the site.





As a result, I developed an elevated and simplistic graphic language that could be translated into all the facets of Amazon.com while enticing the customer with the luxurious look of the clothes and design.


Detail page graphics



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Design: Paola Delucca
Photography: Sharif Hamza
Art Direction: Karen Hibbert
Creative Director: Marcellus Neel
Copy: Francesca Castagnoli