Wild Meadow

Wild Meadow is a brand that embodies endless summer style targeted at Gen Z. The collection broke new ground for Amazon by featuring its free-spirit attitude over the more traditional product/benefit messaging. It also tapped into a more authentic brand narrative by highlighting its “made in L.A.” roots.

Copy: Francesca Castagnoli
Design: Paola Delucca
Photography by: Nicholas Maggio
Creative Direction: Marcellus Neel